A glossary of the terms used throughout LiveRamp documentation (click a letter below to jump to that section).

A | B | C | D | E | F | H | I | K | L | M

N | O | P | R | S | T | U | V

A

AAID (Android Advertising ID)

AbiliTec IDs

Active record

Android devices

Anonymous identifiers

Apple mobile data

Audience 

Audience key

Audience member

Auto add

B

Binary field

C

Client-side destination

Column-based file

Cookie

Cookie reach

Custom IDs (CIDs)

Custom segment

D

Data type

Delimiter

Derived identifier

Derived segment

Destination

Deterministic matching

Device ID

Device reach estimate

Device-based identifiers

Direct integration

Distinct value

E

Enumerated field

F

Field

Field name

File-Based Recognition workflow

File-wide field

Fill rate

First-party data

Fixed-width file

H

Hashing

Header

Header row

Household precision level

I

Identifier

Identifier data

Identifier types

IdentityLink

IDFA (Identifier for Advertising)

Individual precision level

Ingestion

Initial distribution

iOS devices

iOS reach

K

Key

Key-value file

Known identifiers

L

Last upload date

LiveRamp cookie

Lookalike modeling

M

Maintained identifier

Managed integration

Match

Matched devices

Match partner

Match rate

Mobile device IDs

N

Neighborhood precision level

Numeric field

O

OAuth

Offline identifiers

Onboarding

Online identifiers

P

Partner cookie

PII (personably-identifiable information)

PII-based identifiers

Plaintext

Precision

Probabilistic matching

R

Raw field

Reach

Real-Time Stats

Recall

Record

Rectangular file

Reference data set

Reseller client

S

Second-party data

Segment

Segment data

Server-side destination

SFTP (Secure File Transfer Protocol)

Signal data

String field

Syndicated segment

T

Taxonomy File (Data Store)

Third-party data

Top destinations

U

Unique records

Uplift ratio

V

 Value 

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Updated 12/1/19.