General FAQs

How does the distribution work?

LiveRamp Data Store data buyers can distribute privacy-approved third-party data to their seat in Facebook through the use of Facebook Custom Audiences.

Data providers are also able to share custom segments directly with data buyers for use in Facebook. This feature can be used for other non-Facebook related use cases as well. See “Share Data Store Custom Segments to a Data Buyer” for more information.

Once all agreements are in place, the distribution workflow for data buyers is self-serve through the Connect UI. See “ Overview of Data Store Distributions to Facebook ” for more information.

Data buyers also have direct access to custom segments.

What types of third-party data can be distributed to Facebook?

Only PII-based data (personally identifiable information) and mobile data can be used on Facebook. Check with your LiveRamp representative or the Data Store team for questions about data eligibility.

Both syndicated and custom segments can be distributed in this workflow.

What does the workflow look like?

See “Overview of Data Store Distributions to Facebook” for more information.

How much does it cost to access this solution?

Data buyers pay based on data usage.

How does billing work?

Because Facebook does not handle reporting, data buyers must either set up automated usage reporting or report data usage monthly on all campaigns using Data Store data to LiveRamp directly. See “Report Usage for Data Store Distributions to Social Media Platforms" (Facebook section) for more information on the reporting options.

LiveRamp parses the data usage, bills data buyers, and pays out data providers appropriately.

Who should I contact if I have questions?

Contact your LiveRamp representative via customer alias [clientname@liveramp.com].

For segment recommendations from the Data Store Concierge, submit a request via the Data Store interface within Connect or email datastore@liveramp.com.

FAQs for Data Providers

Can I send data to Facebook?

Under Facebook’s guidelines, data providers cannot send data directly to Facebook, but you can have your advertisers/clients work with LiveRamp so that the client can distribute data to themselves in Facebook on a campaign basis.

Don't send in bulk: Unlike working with other platforms, data should not be distributed in bulk for convenience of usage. Distributing on a campaign basis streamlines data processing and ensures accurate billing, while providing advertisers with the freshest data sets possible.

To share custom segments with a data buyer, the data buyer must whitelist you. Data buyers can reach out to their account team or DataStoreSupport@liveramp.com to add data providers to their whitelist.

What is the workflow to make segments available to data buyers?

See “Working With a Data Buyer Using Facebook Custom Audiences” for more information.

How do I get paid?

Data buyers either set up automated usage reporting or manually report usage within 10 days of the end of the month. LiveRamp parses the data usage, bills data buyers, and then pays out data providers appropriately at the end of each month.

How can I tell if I’ve been approved and opted in for Facebook?

Check the contract page in Connect to make sure you have the "Direct to Buyer" media channel enabled in your contract settings. If that channel is not enabled, contact your LiveRamp representative.

FAQs For Data Buyers

What destination account integration do I need to activate in Connect?

Use the “Facebook Data Store” destination account for your country for all third-party data going to Facebook.

Using other Facebook destination accounts, or the Facebook Data Store destination account for the incorrect country, will not work.

What information do I need to enter during activation of the Facebook destination account?

During activation of this destination account, you will need to include all the relevant Share Account IDs for which you plan to use the data. You will also need to acknowledge agreements on usage, reporting, pricing, and payment. See “Activate a Facebook Data Store Destination Account” for more information.

Prepare for usage reporting: You are not required to enter any information in the "Facebook Campaign ID(s)" or "Facebook Ad Set ID(s)" fields, but if you plan on reporting usage manually you will need to track that information and provide a mapping of those IDs to the segments you distribute to Facebook along with your monthly usage report. Tracking this information is not necessary if you set up automated usage reporting. See “Report Usage for Data Store Distributions to Social Media Platforms" (Facebook section) for more information.

Once you are actively distributing to Facebook, you can edit the properties of the destination account as you add additional Share Account IDs, Facebook Campaign IDs, or Ad Set IDs.

How do I set up a Facebook audience sharing arrangement with LiveRamp?

After you complete the necessary agreements with LiveRamp, LiveRamp will send you a request to set up an audience sharing relationship. Follow the prompts in your Facebook Business Manager account to accept the request.

How do I find syndicated segments that have been approved for distribution to Facebook?

In Connect, filter data store segments by the platform “Facebook”. See “Overview of Data Store Distributions to Facebook” for more information.

Why is there a “Restricted Segment” icon in the Restricted column for some segments?

The icon indicates that there are some restrictions on the use of those segments, but does not disable them. Click the elipses (three dots) that appear on the right when hovering over the segment row, and then click the “Lock” icon to to view the restrictions.

What do I have to do to distribute custom segments to Facebook?

Arrange for custom segments with a data provider, and then have LiveRamp whitelist the data provider to your account so the data provider can share the segments with you. Once the segments have been shared, distribute them to Facebook. See “Overview of Data Store Distributions to Facebook” for more information.

How many segments can I distribute?

LiveRamp recommends that you distribute no more than 10 Data Store segments to Facebook in a given week. Exceeding this guideline might result in delays and lower prioritization of  Facebook deliveries. Contact your LiveRamp representative or datastore@liveramp.com if you need to distribute more than 10 segments per week.

How many Facebook Data Store destination accounts to I need?

You should have only one destination account per country. This helps ensure accurate reporting and billing.

If you are distributing Data Store data for more than one country, make sure to activate a separate “Facebook Data Store” destination account for each country and distribute segments to the appropriate Facebook Data Store destination account.

How will I identify the segments in Facebook once they’ve been distributed to Facebook?

For Custom Audiences distributions, look under “Targeting Options” and in the relevant campaign / adset. There will be a prefix of “LR_DS” on data in Facebook to identify data coming from LiveRamp and located in “Targeting Options”.

How will I be billed?

Because Facebook does not handle reporting, you must either set up automated usage reporting or manually report data usage on all campaigns and Ad Set IDs that have used Data Store data to LiveRamp directly within 10 days after the end of the month. See “Report Usage for Data Store Distributions to Social Media Platforms" (Facebook section) for more information.

LiveRamp parses the data usage, bills data buyers, and pays out data providers appropriately.

How do I ensure that I’m charged the right amount? 

If there are multiple people on your team who distribute Data Store segments to Facebook, make sure that you have a system to keeps track of the segment name and ID for each segment used, and the Campaign IDs and Ad Set IDs that Data Store data has been used for.

Filter the monthly usage report so that it only includes the Campaigns and Ad Sets for which Data Store data was used. See "Report Usage for Data Store Distributions to Social Media Platforms" for more information.

Why don’t I see the segments I’ve distributed to Facebook in my Facebook account?

Make sure that you have confirmed the Audience Sharing relationship with LiveRamp and that you’re using the Facebook Data Store destination account to distribute to Facebook.

In Facebook, why does the custom audience availability say “Audience too small”?

For privacy protection reasons, if the number of Facebook users found in a segment does not meet Facebook’s minimum size threshold, the segment cannot be targeted. If the “Audience too small” warning appears, then at this point in time the segment does not meet Facebook’s threshold.

If you encounter this warning:

  • Make sure that you have allowed enough time for the data to be completely delivered (typically 1–3 days for for LiveRamp to deliver the data to Facebook, and then some time for Facebook to ingest the data).
  • Check the number of input records for the segment in the Buyer UI within Connect to see if the segment is actually too small.

If you’ve waited the appropriate amount of time, and the segment size seems adequate, contact your LiveRamp representative.

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Updated 7/8/19.