Mobile Device IDs
Unique identifiers given to mobile devices. Types of mobile device IDs include:
- Identifier for Advertisers (IDFA) for Apple/iOS devices
- Android Advertising ID (AAID) for Android devices
This category of IDs is sometimes referred to as Mobile User IDs (MUID) or Mobile Advertising IDs (MAID).
Formatting Mobile Device IDs
We'd really appreciate your feedback on this article.